Mariana Varela

2023

It’s a dumb idea in many senses of the word. It’s a simple and obvious concept, one that doesn’t take much intellect to come up with, execute, explain, or understand. It perpetuates without further piloting after its initiation, like a dumb bomb (as opposed to a “smart bomb”), a sort of wind-up zombie controlled by the thoughtless Ouija of the mob. It lacks thought AND hinders the foresight of the proprietor (me) by preventing planning around… well… anything at all, really. I wouldn’t call it a bad idea though. As much as people hate Ponzi schemes and chain letters, they do work. And folks love playing a good old-fashioned game of telephone or exquisite corpse, right?

So this is just all of those things.

What’s not to like?